Tag Archive: products

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Green Buying Behaviour: Global Online Survey

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This report focuses largely on the “Shopping and Leisure” section of Euromonitor International’s new Annual Study of global consumers, for which the fieldwork was carried out in August 2011 (see Appendix for methodology… Read More →

The Method Method by Dr. Jacqueline Ottman, Ph.D

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The Method Method bookcoverIn their new book The Method Method: 7 Obsessions that Helped Our Scrappy Start-up Turn an Industry Upside Down, Method cofounders Eric Ryan and Adam Lowry with co-author Lucas Conley… Read More →

Eco brands, media freedom (video),Facebook´s IPO and world maps

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Dear Readers tags refresh for whom who was not online when we published Tactical Warning : What if the FACEBOOK´s IPO is a flop ? Silencing Dissent: The Assault on Free Speech in… Read More →

Book Review: Greener Products: The Making and Marketing of Sustainable Brands by Dr. Jacquelyn Ottman Ph.D

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In his recently released Greener Products: The Making and Marketing of Sustainable Brands (2012, CRC Press, 222 pp.), Al Iannuzzi offers a detailed and persuasive case for incorporating sustainability into your business model.… Read More →

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How to Choose the Right Eco-Label for your Brand by Dr. Jacquelyn Ottman Ph-D

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Eco-labels are an excellent way to enhance credibility for green marketing claims, but they are not without risk. While 28% of consumers look to green certification seals or labels to confirm that a… Read More →

6 New Values Change The Way Consumers Buy by Dr. Jacquelyn Ottman

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A radical shift is happening in the marketplace—consumers are increasingly basing purchasing decisions not just on value, but on their values. As I describe in my new book, The New Rules of Green… Read More →

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Green Bulletin 1/2 :Antartica ,Greenwashing

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Green Bulletin 1/ 2 ( 12-19/4/11) 1) NZ research gives insight on sea level rises and predict a sea-level rise of between 50cm and 80cm by the end of this century Mon, 11… Read More →

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