Tag Archive: Nissan

New Nissan Ads Shift the Way Car Buyers Evaluate Options by Jacquelyn Ottman , (CEO J. Ottman Consulting)

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Many new green brands have been introduced over the years with what I’ve called “green marketing myopic” pitches (think GE’s “dancing elephants” and Conoco’s “cheering dolphins”), only to realize the opportunity to link… Read More

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