Tag Archive: consumers

In praise of consumerism

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We generally hear the term ‘Consumerism’ used as a term of abuse, usually by religious movements, pro-state economists, environmentalists and so on. I would argue that, properly constituted, a ‘consumerist’ society is exactly… Read More

Green Buying Behaviour: Global Online Survey

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This report focuses largely on the “Shopping and Leisure” section of Euromonitor International’s new Annual Study of global consumers, for which the fieldwork was carried out in August 2011 (see Appendix for methodology… Read More

(The Mandarins) McKinsey : Meet the Chinese consumer of 2020

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Evolving economic profiles will continue to be the most important trend shaping the market. MARCH 2012 • Yuval Atsmon and Max Magni ©2012 ALL RIGHTS RESERVED MCKINSEY Exhibit 1: The share of Chinese… Read More

( The Mandarins ) Bain & Company : The next billion consumers

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September 9, 2011 Bain Brief By Karen Harris, Austin Kim and Andrew Schwedel What is behind the trend? • China, followed by India and other emerging Asian economies, is creating a vast new… Read More

6 New Values Change The Way Consumers Buy by Dr. Jacquelyn Ottman

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A radical shift is happening in the marketplace—consumers are increasingly basing purchasing decisions not just on value, but on their values. As I describe in my new book, The New Rules of Green… Read More

Responsibility for Sustainability: what we can learn from the USA . An important contribute from Prof. Micheal G. Luchs

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Prosumerzen is proud to analyze a brilliant contribute about the sustainable and “green” marketing by Prof. Micheal Luchs,(I), Prof. Luchs focuses on the real problem : “we are concerned about the sustainability” of… Read More

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