Tag Archive: brand

around the world in 26 articles

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Dear Readers Publication refresh for whom who was not online . A- Geopolitics In Prosumerzen : 水銀条約:水銀使用した金鉱山での児童労働 禁止を Mercure : Vers un traité mondial Tratado sobre mercurio: Prohibir que los niños que extraen oro usen… Read More

In praise of consumerism

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We generally hear the term ‘Consumerism’ used as a term of abuse, usually by religious movements, pro-state economists, environmentalists and so on. I would argue that, properly constituted, a ‘consumerist’ society is exactly… Read More

From New York to Istanbul:geopolitics,life style and more…

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Dear Readers Today in our magazines A- Geopolitics In Prosumerzen : First World Happiness Report Launched at the United Nations Russia and the dilemma of nuclear disarmament Demographics Versus Economics in the 2012 Presidential Election In… Read More

Retailers’ Strategies in Sub-Saharan Africa

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Analyst Insight by Cedric Bra, Retailing Analyst South African retailers are looking to expand northwards, while companies such as Kenyan-based Nakumatt Holdings Ltd and Zambian-based Zambeef Retailing Ltd are searching for opportunities in… Read More

How Not to Attract Tourists

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AS Americans, we like to imagine our country as we think of ourselves: open-hearted and welcoming; efficient and practical; easygoing, above all. These values are the foundation of our culture, of an open… Read More

Green Buying Behaviour: Global Online Survey

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This report focuses largely on the “Shopping and Leisure” section of Euromonitor International’s new Annual Study of global consumers, for which the fieldwork was carried out in August 2011 (see Appendix for methodology… Read More

USDA Certification Raises Bar for Biobased by Jacquelyn Ottman,PhD.

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With carbon footprint and energy independence on everyone’s minds, many marketers are looking to capitalize upon their product’s biobased content. But not all biobased claims are alike. The scientific rigor of an ASTM… Read More

The Method Method by Dr. Jacqueline Ottman, Ph.D

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The Method Method bookcoverIn their new book The Method Method: 7 Obsessions that Helped Our Scrappy Start-up Turn an Industry Upside Down, Method cofounders Eric Ryan and Adam Lowry with co-author Lucas Conley… Read More

Eco brands, media freedom (video),Facebook´s IPO and world maps

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Dear Readers tags refresh for whom who was not online when we published Tactical Warning : What if the FACEBOOK´s IPO is a flop ? Silencing Dissent: The Assault on Free Speech in… Read More

Book Review: Greener Products: The Making and Marketing of Sustainable Brands by Dr. Jacquelyn Ottman Ph.D

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In his recently released Greener Products: The Making and Marketing of Sustainable Brands (2012, CRC Press, 222 pp.), Al Iannuzzi offers a detailed and persuasive case for incorporating sustainability into your business model.… Read More

6 articles: biobased economy/ corruption in China / Russia by Pres. Medvedev / putting America back to work / I Tassisti super power

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Dear Readers tags refresh for whom who was not online Presidential Desk ( Russia) : Address to the Federal Assembly by the PRESIDENT OF RUSSIA DIMITRY MEDVEDEV Presidential Desk (China) : Senior discipline… Read More

The Rise of the Biobased Economy – and Why Brand Owners Need to Develop a Strategy in 2012 By Jacquelyn Ottman and Mark Eisen

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Our economy is slowly but surely heeding the signal that carbon is the new watchword. During the past few years, a steady stream of so-called “biobased” products have been making their way to… Read More

The Future of Philanthropy by Futurist Thomas Frey (Google Top selected Futurist)

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Former Citigroup Chairman Walter Wriston once said, “Capital goes where it’s welcome and stays where it’s well treated.” Philanthropy has traditionally been the interface between wealth and need. It gives pride to the… Read More

6 New Values Change The Way Consumers Buy by Dr. Jacquelyn Ottman

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A radical shift is happening in the marketplace—consumers are increasingly basing purchasing decisions not just on value, but on their values. As I describe in my new book, The New Rules of Green… Read More

Breaking news form the future by Thomas Frey , ( Google’s top-ranked futurist speaker) , Professor Gerd Leonhard ( Visiting Professor at the Fundacao Dom Cabral in Sao Paulo / Belo Horizonte, Brazil ), Dick Pelletier, (CEO Positive Futurist)

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Prosumerzen in Imponderabilia-polis i proud to publish three of the most brilliant futurists in the world: Thomas Frey , ( Google’s top-ranked futurist speaker) , Professor Gerd Leonhard ( Visiting Professor at the… Read More

Responsibility for Sustainability: what we can learn from the USA . An important contribute from Prof. Micheal G. Luchs

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Prosumerzen is proud to analyze a brilliant contribute about the sustainable and “green” marketing by Prof. Micheal Luchs,(I), Prof. Luchs focuses on the real problem : “we are concerned about the sustainability” of… Read More

Sustainable Entrepreneurial Monitor

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Sustainable Entrepreneurial Monitor 1 ,( weekly 7-4-14-4/11) 1) Speed-sale site gives shoppers four seconds to grab a bargain 2) In South Africa, cardless ATM withdrawals via mobile phone 3) Project management platform hosts… Read More

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