FULFILLING THE WORLDWIDE SUSTAINABILITY CHALLENGE:

The purpose of the conference is to provide a unique international forum to facilitate the
exchange of cutting-edge information through multidisciplinary presentations of new challenges
in global business and technology: strategies, policies and issues.
All full papers submitted to the Global Business and Technology Association Conferences are
subject to a peer reviewing process, using subject specialists selected because of their expert
knowledge in the areas.
Academicians, practitioners, and public policy makers at all levels throughout the world
submitted original papers for conference presentation and for publication in this Readings Book.
All competitive papers were refereed (subject to a peer review). The result of these efforts
produced 368 empirical, conceptual and methodological papers involving all functional areas of
business education with a special focus on international aspects. Of the 261 papers accepted for
presentation at the conference, 139 papers are published in this Readings Book.

to download : 
http://www.gbata.com/docs/2011GBATAReadingsBook.pdf