6 New Values Change The Way Consumers Buy by Dr. Jacquelyn Ottman
A radical shift is happening in the marketplace—consumers are increasingly basing purchasing decisions not just on value, but on their values.
As I describe in my new book, The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding (Berrett-Koehler; February 2011), now more than ever, consumers of all stripes are demanding that the brands they buy and the companies that make them, share their own personal social and environmental values.
Consumers are increasingly seeing businesses as linchpins with the … to read more
http://spiriterial.com/2011/06/08/6-new-values-change-the-way-consumers-buy-by-jacquelyn-ottman/
